Looking for the perfect kitsune names for a fantasy character, game avatar, fox spirit, story, role-playing character, or magical creature? Kitsune are among the most fascinating figures in Japanese folklore, traditionally depicted as foxes with supernatural abilities that can grow more powerful as they age.
A good kitsune name can reflect mystery, intelligence, moonlight, fire, nature, mischief, elegance, or ancient magic. Some names sound gentle and beautiful, while others feel dark, powerful, playful, or otherworldly.
Whether you’re creating a nine-tailed fox character, naming a mythical companion, designing a fantasy world, or simply looking for a Japanese-inspired fox name, this collection has hundreds of ideas to explore.
🦊 Best Kitsune Names
Here are some versatile names with a mystical fox-spirit feel:
- Akari
- Akira
- Amaya
- Ayame
- Hikari
- Hoshi
- Hotaru
- Kaede
- Kaguya
- Kitsune
- Kohana
- Koharu
- Kumiho
- Luna
- Mayu
- Mika
- Mizuki
- Nami
- Sakura
- Shiori
- Sora
- Yuki
- Yuna
- Aiko
- Hana
- Haru
- Hinata
- Kaori
- Kira
- Mei
- Rei
- Rin
- Rika
- Sayuri
- Shiro
- Tora
- Tsuki
- Yori
- Yume
- Zen
- Akatsuki
- Amaterasu
- Inari
- Kitsune
- Kuzunoha
- Tamamo
- Kurama
- Koyuki
- Raiden
- Ryuu
🌸 Female Kitsune Names
For a graceful female fox spirit, these names have an elegant, magical, or nature-inspired feel.
- Aiko
- Akari
- Akemi
- Amaya
- Ayame
- Ayaka
- Chiyo
- Emi
- Hana
- Hanako
- Haruka
- Hikari
- Himari
- Hotaru
- Kaede
- Kaori
- Kaguya
- Kana
- Kanon
- Kohana
- Koharu
- Koyuki
- Mai
- Maki
- Mayu
- Mika
- Mikoto
- Mina
- Misaki
- Mizuki
- Nami
- Reina
- Rika
- Rin
- Sakura
- Sayuri
- Shiori
- Suzume
- Tomoe
- Yui
- Yuki
- Yuna
- Yume
- Ayaka
- Hoshiko
- Tsukiko
- Kitsune
- Inari
- Tamamo
- Kuzunoha
🦊 Male Kitsune Names
These names work well for clever fox spirits, warriors, tricksters, magical guardians, and mysterious male characters.
- Akira
- Haru
- Haruki
- Hiro
- Hiroshi
- Hoshi
- Isamu
- Itsuki
- Kaito
- Kenji
- Kenshin
- Kenta
- Koji
- Kuro
- Makoto
- Masaru
- Ren
- Riku
- Ryo
- Satoshi
- Shin
- Shiro
- Souta
- Tadao
- Taiki
- Takumi
- Taro
- Tatsu
- Tetsu
- Yori
- Yuki
- Yuto
- Zen
- Akio
- Daiki
- Hayato
- Kazuki
- Raiden
- Ryu
- Ryuu
- Sora
- Takeo
- Toru
- Yamato
- Yoshio
- Kage
- Kitsune
- Inari
- Kurama
🌙 Mystical Kitsune Names
Kitsune are naturally associated with magic, spirits, transformation, and mystery, making mystical names especially fitting.
- Tsuki
- Hoshi
- Hikari
- Yume
- Kaguya
- Amaya
- Mizuki
- Hotaru
- Akari
- Sora
- Luna
- Selene
- Nova
- Eclipse
- Moonlight
- Stardust
- Moonshadow
- Starfall
- Nightbloom
- Silvermist
- Moonfire
- Starfire
- Dreamweaver
- Whisper
- Mystic
- Enigma
- Vesper
- Nyx
- Aura
- Aether
- Celeste
- Astrid
- Solara
- Lunaria
- Elaria
- Asteria
- Seraphina
- Mystara
- Kiyomi
- Ayaka
- Hoshiko
- Tsukiko
- Yukina
- Mizuna
- Akatsuki
- Yoru
- Kage
- Kasumi
- Shizuka
- Tamamo
🔥 Fire Kitsune Names
Fire is a popular theme for fantasy fox spirits, especially characters associated with magical fox fire.
- Kitsune Fire
- Kitsunebi
- Akari
- Hikari
- Kasai
- Kaji
- Homura
- Enji
- Hi
- Hinoko
- Blaze
- Ember
- Flame
- Inferno
- Firefly
- Phoenix
- Cinder
- Spark
- Flare
- Wildfire
- Firestorm
- Sunfire
- Flameheart
- Emberheart
- Firefang
- Flamefang
- Firetail
- Flamefox
- Foxfire
- Foxflame
- Red Ember
- Scarlet
- Crimson
- Ruby
- Garnet
- Sol
- Ra
- Amaterasu
- Kagutsuchi
- Hinokami
- Shinka
- Enka
- Kasumi Flame
- Hikari Flame
- Akari Fox
- Embertail
- Blazetail
- Fireveil
- Flameveil
- Cinderfox
🌙 Moon Kitsune Names
Moon-inspired names are perfect for a mysterious nine-tailed fox with a nocturnal or magical personality.
- Tsuki
- Tsukiko
- Tsukiyo
- Kaguya
- Luna
- Selene
- Artemis
- Moon
- Moonlight
- Moonbeam
- Moonshadow
- Moonfire
- Moonstone
- Moonflower
- Moonveil
- Moonwhisper
- Silvermoon
- Lunar
- Lunaria
- Lunelle
- Lunara
- Crescent
- Eclipse
- Nightmoon
- Darkmoon
- Full Moon
- New Moon
- Harvest Moon
- Moonrise
- Moonfall
- Moonmist
- Moonbloom
- Moonstar
- Moonfox
- Moonspirit
- Moonkeeper
- Moonwalker
- Moonrider
- Moonchild
- Moonheart
- Moonfang
- Moonflare
- Mooncrest
- Moonvale
- Moonhaven
- Moonspell
- Moonwish
- Moonora
- Tsukihana
- Tsukikage
🌸 Cute Kitsune Names
For an adorable fox spirit, these names have a playful and gentle personality.
- Kiko
- Kiki
- Mimi
- Momo
- Yuki
- Yuna
- Hana
- Hoshi
- Nami
- Suki
- Koko
- Coco
- Mochi
- Miso
- Tofu
- Pocky
- Boba
- Dango
- Sakura
- Peach
- Berry
- Cherry
- Honey
- Maple
- Cookie
- Pumpkin
- Sunny
- Fuzzy
- Fluffy
- Foxy
- Nibble
- Niko
- Kumi
- Kira
- Mika
- Mei
- Riri
- Rumi
- Yumi
- Yuki
- Koyuki
- Kohana
- Koharu
- Haru
- Hina
- Chibi
- Tama
- Kitsy
- Tails
- Tailsy
😈 Mischievous Kitsune Names
Kitsune folklore often portrays fox spirits as clever, playful, deceptive, or mischievous. These names suit a trickster character.
- Trickster
- Loki
- Fox
- Foxy
- Mischief
- Rascal
- Bandit
- Rogue
- Chaos
- Jester
- Joker
- Prankster
- Sneak
- Shadow
- Whisper
- Sly
- Clever
- Cunning
- Vixen
- Trixie
- Trix
- Kage
- Yoru
- Kits
- Kitsu
- Nine
- Nine Tails
- Silver Tongue
- Little Devil
- Trouble
- Mayhem
- Scamp
- Imp
- Goblin
- Puck
- Sprite
- Tricktail
- Foxfire
- Shadowtail
- Sneaky
- Rascalfox
- Mischief Fox
- Clever Tail
- Slytail
- Swiftpaw
- Quicktail
- Foxglove
- Vex
- Hex
- Nyx
- Enigma
🖤 Dark Kitsune Names
For an evil fox spirit, cursed kitsune, shadow creature, or dark fantasy character, these names create a more sinister atmosphere.
- Kuro
- Kage
- Yoru
- Nyx
- Vesper
- Shadow
- Eclipse
- Nocturne
- Raven
- Onyx
- Obsidian
- Midnight
- Nightshade
- Darkmoon
- Blackfire
- Nightfire
- Shadowfire
- Grim
- Phantom
- Wraith
- Specter
- Void
- Abyss
- Dusk
- Twilight
- Ravenna
- Morgana
- Lilith
- Hades
- Erebus
- Akuma
- Yami
- Kurai
- Kurotsuki
- Yamikage
- Kurohana
- Kuroyuki
- Kagehana
- Kageyuki
- Yoruame
- Yoruhi
- Darktail
- Shadowtail
- Nighttail
- Blacktail
- Darkfox
- Shadowfox
- Nightfox
- Dreadtail
- Voidtail
⚔️ Powerful Kitsune Names
For a legendary nine-tailed fox, ancient spirit, guardian, or powerful supernatural character, choose a name with a commanding feel.
- Inari
- Tamamo
- Kuzunoha
- Kurama
- Amaterasu
- Raiden
- Susanoo
- Tsukuyomi
- Akatsuki
- Kage
- Ryuu
- Raijin
- Hikari
- Homura
- Kaguya
- Shiro
- Kuro
- Akira
- Kenji
- Takumi
- Yamato
- Tatsu
- Kaizen
- Magnus
- Atlas
- Titan
- Phoenix
- Dragon
- Storm
- Thunder
- Blaze
- Inferno
- Eclipse
- Shadow
- Nightfall
- Starfire
- Moonfire
- Firefang
- Stormfang
- Shadowfang
- Dragonfox
- Foxlord
- Foxking
- Foxqueen
- Spirit King
- Spirit Queen
- Nine Tails
- Ninefold
- Ancient One
- Eternal Fox
🌿 Nature-Inspired Kitsune Names
Nature gives kitsune names a beautiful, peaceful, and magical feeling.
- Hana
- Sakura
- Kaede
- Momo
- Ume
- Yuki
- Nami
- Sora
- Hoshi
- Tsuki
- Hotaru
- Aoi
- Midori
- Mori
- Kawa
- Yama
- Ame
- Kaze
- Hikari
- Akari
- Willow
- Maple
- Rose
- Ivy
- Fern
- Clover
- Hazel
- Rowan
- Foxglove
- Moonflower
- Sunflower
- Wildflower
- Rain
- Storm
- Breeze
- River
- Meadow
- Forest
- Autumn
- Winter
- Dawn
- Sunset
- Ember
- Flame
- Snow
- Frost
- Mist
- Cloud
- Leaf
- Blossom
🎨 Kitsune Names Based on Color
A kitsune’s fur color can inspire a name that immediately reflects its appearance.
White Kitsune
- Shiro
- Yuki
- Yukina
- Snow
- Frost
- Pearl
- Ivory
- Cloud
- Moon
- Snowflake
- Winter
- Crystal
- Blizzard
- Silver
- Frosty
- Moonlight
- White Fox
- Snowtail
- Frosttail
- Silverfox
Red Kitsune
- Akane
- Aka
- Akari
- Homura
- Kasai
- Ember
- Flame
- Blaze
- Ruby
- Scarlet
- Crimson
- Cherry
- Fire
- Sunset
- Phoenix
- Foxfire
- Redtail
- Flametail
- Emberfox
- Firetail
Black Kitsune
- Kuro
- Kage
- Yoru
- Yami
- Onyx
- Shadow
- Midnight
- Eclipse
- Obsidian
- Raven
- Noir
- Nightshade
- Darkmoon
- Blackfire
- Nightfall
- Void
- Darktail
- Shadowfox
- Blacktail
- Nightfox
Golden Kitsune
- Kin
- Kogane
- Goldie
- Amber
- Honey
- Sunny
- Sol
- Sunbeam
- Marigold
- Goldleaf
- Golden
- Sunfire
- Saffron
- Caramel
- Honeyfox
- Goldenfox
- Sunfox
- Goldtail
- Ambertail
- Sunflare
🦊 Nine-Tailed Fox Names
A nine-tailed kitsune often represents an especially powerful or ancient fox spirit in fantasy settings. These names can emphasize that legendary status.
- Kyubi
- Kyuubi
- Nine
- Nine Tails
- Ninefold
- Tamamo
- Inari
- Kuzunoha
- Kurama
- Kaguya
- Tsukuyomi
- Amaterasu
- Akatsuki
- Hikari
- Kage
- Yoru
- Shiro
- Kuro
- Kitsune
- Fox Spirit
- Moon Spirit
- Fire Spirit
- Shadow Spirit
- Celestial Fox
- Ancient Fox
- Spirit Fox
- Nine Flame
- Nine Moon
- Nine Star
- Nine Shadow
- Ninefire
- Ninesong
- Ninewind
- Nineheart
- Nineveil
- Ninefang
- Nineclaw
- Ninebloom
- Ninewhisper
- Ninekeeper
- Ninewalker
- Nineborn
- Nineguard
- Nineking
- Ninequeen
- Nineoracle
- Nine sage
- Nine Mystic
- Eternal Tail
🏮 Japanese-Inspired Kitsune Names
If you want a Japanese-inspired name, these options can help create an authentic-feeling atmosphere. Keep in mind that meanings can vary depending on the kanji used.
- Akari
- Akira
- Aiko
- Akemi
- Amaya
- Ayame
- Chiyo
- Emi
- Hana
- Haru
- Hikari
- Hina
- Hiro
- Hotaru
- Kaede
- Kaguya
- Kaori
- Kaito
- Kanna
- Kenji
- Kiko
- Kiyomi
- Kohana
- Koharu
- Koyuki
- Kumi
- Makoto
- Mayu
- Mika
- Mikoto
- Mizuki
- Nami
- Rei
- Ren
- Rin
- Riku
- Sakura
- Sora
- Shiori
- Shiro
- Suzume
- Taro
- Tomoe
- Tsubaki
- Yuki
- Yuna
- Yume
- Yori
- Yoru
- Tsuki
🌸 Kitsune Names Inspired by Japanese Nature
Nature imagery is particularly fitting for a fox-spirit character.
- Sakura
- Hana
- Ume
- Kaede
- Fuji
- Momo
- Yuki
- Sora
- Hoshi
- Tsuki
- Nami
- Kawa
- Yama
- Mori
- Ame
- Kaze
- Hotaru
- Suzume
- Tsubaki
- Botan
- Ayame
- Sumire
- Sakura
- Kiku
- Take
- Matsu
- Sugi
- Kiri
- Aoi
- Midori
- Hikari
- Akari
- Kasumi
- Shizuku
- Nagisa
- Minamo
- Kogane
- Koharu
- Haru
- Akatsuki
- Yuhi
- Tasogare
- Tsukikage
- Hanakaze
- Yukihana
- Hoshihana
- Momiji
- Komorebi
- Hotarubi
- Hanami
🧙 Kitsune Names for Fantasy Characters
For a novel, RPG, anime-inspired character, or fantasy world, these combinations can make your kitsune feel distinctive.
- Akari Moon
- Kage Yuki
- Hikari Ren
- Yoru Kaze
- Kaguya Star
- Shiro Tsuki
- Kuro Hana
- Yuki Kage
- Sora Hikari
- Akira Storm
- Kitsune Rei
- Inari Moon
- Tamamo Star
- Kuzunoha Rose
- Kurama Flame
- Hoshi Fox
- Tsuki Raven
- Kage Blossom
- Moonfire
- Starfox
- Shadowtail
- Foxfire
- Silvertail
- Moonfang
- Flamefang
- Starfang
- Frosttail
- Nighttail
- Embertail
- Stormtail
- Spiritfox
- Moonspirit
- Starspirit
- Foxspirit
- Shadowspirit
- Celestial Fox
- Mystic Fox
- Ancient Fox
- Royal Kitsune
- Nineveil
- Ninefire
- Ninebloom
- Ninewhisper
- Moonveil
- Starveil
- Dreamtail
- Dreamfox
- Misttail
- Dawnfox
- Duskfox
🦊 Cute Kitsune Names for Pets
If your kitsune-inspired pet is small, playful, or adorable, these names can be a great fit.
- Mochi
- Momo
- Kiki
- Kiko
- Mimi
- Yuki
- Yuna
- Hana
- Hoshi
- Nami
- Suki
- Koko
- Coco
- Miso
- Tofu
- Dango
- Pocky
- Boba
- Tama
- Chibi
- Niko
- Riri
- Rumi
- Yumi
- Mei
- Mika
- Kumi
- Kira
- Poppy
- Peach
- Berry
- Cherry
- Honey
- Maple
- Pumpkin
- Cookie
- Biscuit
- Mochi
- Waffles
- Foxy
- Fuzzy
- Fluffy
- Nibbles
- Tails
- Taily
- Little Fox
- Foxie
- Tiny Tail
- Baby Fox
- Sweet Fox
🖤 Kitsune Names for Villains
For an antagonistic fox spirit, cursed shapeshifter, or morally dark character, these names can create an intimidating identity.
- Kuro
- Kage
- Yami
- Yoru
- Akuma
- Nyx
- Vesper
- Raven
- Nocturne
- Eclipse
- Shadow
- Phantom
- Wraith
- Specter
- Void
- Abyss
- Hades
- Erebus
- Lilith
- Morgana
- Belladonna
- Nightshade
- Darkmoon
- Blackfire
- Shadowfire
- Nightfire
- Darktail
- Blacktail
- Shadowfang
- Nightfang
- Demonfox
- Devilfox
- Hellfox
- Voidfox
- Dreadtail
- Deathfox
- Grimtail
- Bloodmoon
- Bloodfox
- Crimsonfang
- Ravenfang
- Darkspirit
- Shadowspirit
- Nightspirit
- Cursed Fox
- Fallen Fox
- Fallen Spirit
- Dark Kitsune
- Evil Kitsune
- Demon Kitsune
⚡ Short Kitsune Names
Short names are easy to remember and work particularly well for games, usernames, and fantasy characters.
- Kage
- Kuro
- Yuki
- Yoru
- Haku
- Sora
- Rei
- Rin
- Ren
- Ryu
- Kai
- Kira
- Mika
- Miki
- Kiko
- Kumi
- Hana
- Hoshi
- Tsuki
- Nami
- Aki
- Aya
- Emi
- Mei
- Yui
- Yuna
- Momo
- Suki
- Niko
- Zen
- Fox
- Fae
- Nyx
- Lux
- Ash
- Sky
- Moon
- Star
- Mist
- Rain
- Flame
- Snow
- Nova
- Rune
- Vex
- Hex
- Sol
- Zuri
- Kitsu
- Kits
🌟 How to Choose the Perfect Kitsune Name
The best kitsune name depends on the character you’re creating and the atmosphere you want.
Start by deciding whether your fox spirit is playful, wise, mischievous, protective, elegant, dangerous, ancient, or magical.
For a gentle character, names such as Hana, Yuki, Hikari, Sakura, Kohana, or Mochi can work beautifully.
For a mysterious kitsune, consider Kage, Yoru, Tsuki, Vesper, Eclipse, Shadow, or Moonveil.
A fire-based character might suit Homura, Akari, Kasai, Ember, Blaze, Foxfire, or Flamefang.
For an ancient and powerful kitsune, names associated with Japanese folklore such as Inari, Tamamo, Kuzunoha, or Kurama can provide a stronger legendary feeling. If you’re using a name from Japanese folklore, it’s worth understanding the character or cultural reference behind it rather than choosing it only because it sounds rare.
You can also base the name on the kitsune’s fur color or number of tails. A white fox could be Shiro, Yuki, or Silverfox, while a black kitsune might suit Kuro, Kage, or Onyx.
🧩 How to Create Your Own Kitsune Name
Creating an original kitsune name can be as simple as combining two ideas.
Try pairing:
Nature + Spirit
- Moon Spirit
- Star Spirit
- Forest Spirit
- River Spirit
- Fire Spirit
Color + Fox
- Silverfox
- Redfox
- Blackfox
- Goldfox
- Whitefox
Element + Tail
- Firetail
- Shadowtail
- Frosttail
- MoonTail
- Stormtail
Mystical Word + Nature
- Moonbloom
- Starflower
- Shadowleaf
- Silvermist
- Dreamtail
- Nightbloom
- Moonveil
- Starveil
You can also create a fantasy-style variation from a familiar name. For example:
- Luna → Lunara
- Yuki → Yukira
- Kage → Kagera
- Hoshi → Hoshira
- Akari → Akarin
- Tsuki → Tsukara
This gives you a distinctive name while preserving the original inspiration.
🏆 Top 50 Kitsune Names
If you want a quick shortlist, these are some of the strongest choices:
- Inari
- Tamamo
- Kuzunoha
- Kurama
- Kitsune
- Akari
- Kaguya
- Hikari
- Hoshi
- Tsuki
- Yuki
- Yoru
- Kage
- Kuro
- Sakura
- Hana
- Amaya
- Mizuki
- Hotaru
- Kaede
- Kohana
- Koharu
- Yume
- Sora
- Shiro
- Akira
- Ren
- Kaito
- Raiden
- Ryuu
- Amaterasu
- Nyx
- Luna
- Moonshadow
- Foxfire
- Shadowtail
- Silverfox
- Nightshade
- Moonveil
- Starfire
- Ember
- Blaze
- Vesper
- Eclipse
- Mystique
- Nine Tails
- Ninefire
- Spiritfox
- Dreamtail
- Kitsunebi
❓ FAQs About Kitsune Names
What is a good name for a kitsune?
Good kitsune names include Inari, Tamamo, Kuzunoha, Akari, Kaguya, Hikari, Tsuki, Yuki, Kage, and Kuro.
What are good female kitsune names?
Beautiful options include Akari, Amaya, Ayame, Hana, Hikari, Kaguya, Mizuki, Sakura, Shiori, Yuna, and Yume.
What are good male kitsune names?
Male kitsune names can include Akira, Haru, Kaito, Kenji, Kuro, Ren, Riku, Ryo, Shiro, Yuto, and Raiden.
What does kitsune mean?
Kitsune is the Japanese word for fox. In Japanese folklore, kitsune are supernatural fox beings associated with intelligence, transformation, magic, and spiritual powers.
What are the nine-tailed fox names?
Names associated with legendary nine-tailed foxes include Tamamo-no-Mae, Kuzunoha, and Kitsune. In fantasy settings, names such as Kyubi, Nine Tails, Ninefire, and Moonveil can also work.
What are cute kitsune names?
Cute options include Mochi, Momo, Kiki, Kiko, Yuki, Hana, Hoshi, Nami, Miso, Tofu, Dango, and Boba.
What are dark kitsune names?
Dark choices include Kage, Kuro, Yoru, Yami, Nyx, Vesper, Shadow, Eclipse, Nightshade, Onyx, and Nocturne.
What are good fire kitsune names?
Fire-inspired names include Homura, Kasai, Akari, Kitsunebi, Foxfire, Ember, Blaze, Flamefang, Firetail, and Phoenix.
What are good moon kitsune names?
Try Tsuki, Tsukiko, Kaguya, Luna, Moonlight, Moonshadow, Moonfire, Moonveil, Silvermoon, or Lunaria.
What is a powerful kitsune name?
For a powerful character, consider Inari, Tamamo, Kuzunoha, Kurama, Amaterasu, Raiden, Kage, Akatsuki, Ninefire, or Spirit King.
How do I make a unique kitsune name?
Combine Japanese-inspired words, natural imagery, colors, elements, or fox-related concepts. Names such as Moonveil, Shadowtail, Foxfire, Silvermist, Ninebloom, and Starfox can create a distinctive fantasy identity.
🦊 Final Thoughts
Choosing the right kitsune name is a great opportunity to combine Japanese folklore, fox imagery, nature, magic, and your character’s personality. Whether you’re creating a clever trickster, a graceful nine-tailed spirit, a powerful guardian, or an adorable fox companion, the name can help define the character from the beginning.
For a traditional folklore-inspired direction, Inari, Tamamo, Kuzunoha, and Kurama are notable choices. For a softer character, Hana, Yuki, Akari, Sakura, Hikari, and Kohana have a beautiful feel. If you want something darker, Kage, Kuro, Yoru, Yami, Vesper, and Shadowtail can create a mysterious identity.
Fire-themed characters can use names such as Homura, Kitsunebi, Foxfire, Ember, or Blaze, while moon-themed kitsune might suit Tsuki, Kaguya, Moonshadow, Luna, or Moonveil.
You can also create a completely original name by combining elements such as moon, star, fire, shadow, silver, fox, tail, or spirit. The most memorable name is one that fits the personality and story of your kitsune rather than simply sounding mysterious.
Whether your character has one tail or nine, is playful or dangerous, or belongs to an ancient fantasy world or a modern game, the right name can make your kitsune feel truly magical. 🦊🌙✨
Muhammad Sohail Asghar is the author of NamezioHub. He is passionate about exploring and sharing unique, aesthetic, and creative name ideas. Through NamezioHub, he helps readers discover stylish usernames, cool nicknames, business name ideas, and creative names for different purposes. His goal is to provide a helpful platform where people can easily find modern and inspiring names that stand out.
